Monetising Your Blog

Once you have your new blog up and running you can start looking at the different ways to make money, both actively and passively. This can take some time to decide what is going to be the best method, or methods, for your own site so take time to think about which monetisation routes will best fit your content. Here are some of the ways you can monetise your blog.

It isn’t as simple as just starting the blog and the money comes rolling in. There are mixed opinions as to when you should start monetising your site, with some people saying it is fine to start straight away and others saying to leave it to around the six-month mark. It will depend on the content you’re creating as to when is best to start, as an example, if you’re hoping to just make money via ads then you need to have built up a decent audience before money can be made.

Affiliate Marketing

Affiliate Marketing is a way of earning income by getting your audience to purchase products and services through a special link. When they do this, you receive a portion of the money in commission. This could be a set amount or a percentage, it all depends on what the company offers. You can sometimes sign up to companies directly or via a third party.

Signing up to agencies such as *AWINCJ AffiliatePaid on Results and Trade Tracker means you can apply to a huge variety of companies.

Amazon Affiliates is a great scheme if you are looking to review/test products or want to talk about purchases that people can buy directly from their site, as you will earn commission on each sale.

There is also Skimlinks which will search your blog for keywords and link them to a whole host of companies where you can receive a commission from sales.

Affiliate Marketing

In-Content Advertising

In-content adverts involve having adverts (ads) placed on your website/blog which when clicked will generate you an income. The ads will try to appear appropriate to your page focus but sometimes they are completely irrelevant to what you are writing about. There are many in-content advertising companies you can use but some will have minimum requirements. These may include:

  • Minimum page views: Mediavine, one of the most popular ad platforms, requires 50,000 page views per month before you can apply for their program
  • Self-hosting: Some agencies will require you to have a self-hosted site and your own domain
  • Specific niche: There are agencies that will only work with certain niches, such as food or travel as that is who their clients are
  • No adult content: Some ad agencies will decline your application if your content includes topics such as sex, gambling, drug use, and violence.

Google Adsense is the easiest way to earn from your blog as you just insert the tracking information, confirm where you’d like the adverts to be placed and then wait for people to click them. It’s a very slow way to earn as it does rely firstly, on people not having an ad-blocker active on their browser and secondly them actually clicking the ads.

The more traffic you can get to your blog, the better chance you have of earning from Adsense and once you’re reaching the minimum traffic requirement for other ad agencies then you can swap to those. However, do your research as some ad agencies can be terrible to work with.


Advertising spaces

Your blog is more than just the content featured in the middle of the site. It is filled with opportunities, everywhere from above the header, right down to the footer. You can use these spaces to place adverts, either for the affiliate companies you want to promote or offer them directly to companies who are happy to pay for them.

Once you have a good amount of traffic and views, you may be asked to advertise for other companies/websites and for this you may receive payment for that allocated space. The cost of hiring your advertising space is completely up to you but most companies will look for a high visitor rate as well as you owning the domain/self-hosting.

The sidebar is often a popular place to host these adverts, as well as below the header and before your content. As these are the first places your readers see. These types of adverts are different to in-content advertising as you have to manually place them yourself.

sponsored content

Sponsored posts & Link Placements

Once your DA is at an acceptable amount you may be approached to host guest posts, insert links in existing content, or be asked to write content for a company that you then host on your site. Quite often this is requested by people whose job is to see that their client’s website ranks higher in Google and other search engines. You adding a link to their site tells Google that they are worth being ranked higher.

Most of the time you will be contacted by PRs or SEO agents to enquire about placing a guest post or link on your site. These are often low paying and sometimes poor quality so do your due diligence.

There are companies who offer you the chance to apply for paid opportunities where you get the topic and link require, then have to write the content yourself, such as GetBlogged and *Intellifluence.

Content Writing for Other Blogs

This is one of the quickest ways to make money around your blog. Using sites such as *PeoplePerHour, *Fiverr, and FiveSquid is a great way of selling your blog writing services. Having the experience of writing blog content under your belt allows you to know what clients are looking for from a blog writer, and your experience means you can produce it to good quality and quickly.

Once you are established you may be approached by other bloggers to “guest post” for their blogs – they may want your knowledge of your niche in order to feature it on their site, this is something you can choose to charge for or set your own terms such as including a follow link back to your own website.

Other Monetisation Options

These are the five most popular ways to earn money through your blog and the easiest. There are other ways that you can earn which are mostly extensions to your blog or your brand. Such as sponsored content on social media where you agree to share content on Instagram, Twitter, or Facebook. YouTube content can be a good money earner once you have reached the minimum requirements for being accepted onto their partner scheme. Making printables or drop shipping via Etsy or a Woocommerce site linked with your blog, so your readers can buy the products you make. Offer courses teaching your readers what you know.

The possibilities are endless, all you have to do is make a plan and stick to it.

Do you earn from your blog in a different way from what has been listed? Let us know in the comments.

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